Various Business Resume Objectives

 Let's speak about a couple of unique items to private financing and marketing. We've mentioned advertising today, but individual lending has some originality to it. I do want to ensure you people realize some problems here.

SEC Issues

There are several considerations about exactly how we promote with individual lending. You're planning to locate once we have the personal methods I am perhaps not - I repeat maybe not - going to inspire to straight solicit private investors, indicating do not send out a magazine ad, postcard, flier, letter that says, "I've got a residence on 123 Main St. and I'michael searching for an investor to give me $85,000 at 9% curiosity for 5 years."

 

I would highly inspire you not to place that type of advertising in any sort of medium. That ad may get you some attention through an SEC inquiry. The SEC is very trolling the Net bulletin boards. You have to be very careful on that.

 

Two-Step Strong Reaction Advertising

 

That goes back to my primary answer marketing. One step or two step? We're going to complete two stage marketing. We're planning to send out a postcard, flier, whatever that is going to inquire further answer back for further information.

 

You are likely to give that information.  You are likely to contact them.  You're planning to send them things. You're planning to contact them and deliver them more things. You're planning to contact them again and deliver them more things. You are likely to have a conference, probably two, three or four meetings.

 

You're going to develop a relationship with that person. You're planning to get at know them and know what their investment objectives are and what they aren't.  You're not planning to, on the very first contact, reach out to them and question them to buy something or even to spend with you directly.

 

My Particular Experience with Promotion

I found myself in plenty of difficulty a few decades with the Pennsylvania SEC by doing that. I was marketing on Craigslist. What occurred was a person began to react to my offer and started to exhibit some interest. We sent back and forth several times. We never written on the telephone, but he extended to e-mail me on a fairly standard schedule and encouraged me to send him more information.

 

I began to send him some info on deals. We possibly went back and forth with 15 or 20 different emails. He finally claimed he was involved in another of my discounts and he was going to invest - I don't actually recall at this time but it absolutely was like $80,000 or $90,000. I'd him connect up with my name business and all the sudden he disappeared. He only vanished down the facial skin of the earth. I never heard from him again.www.borrowme.com

 

Three weeks later I got a letter from my SEC expressing that I should quit and desist all advertising on Craigslist. In the page there have been estimates immediately out of emails that people had repaid and forth with this specific gentleman.

 

I offer you this word of warning to try to keep you from stepping into trouble. There's therefore much going on available nowadays that there surely is a heightened feeling of responsibility from a lot of the general public agencies. Seriously, our federal SEC is under plenty of pressure today to be significantly cautious and active.

 

I believe you'll see the same happening at our state stage SECs They're going to become more wary, more productive, and allegedly seeking to prevent the following Bernie Madoff and points of the nature. Again, I think you're going to see these kind of points become more active.